The Lynx Make Love Not War campaign has launched, using three phrases as inspiration: Make Beats Not War, Make Threads Not War and Make Moments Not War.

Make Beats sees one of the UK's most successful new producers, Naughty Boy, bring together three leading artists (names tba) for one exclusive track. Five up and coming designers have created peace inspired t-shirt designs for the limited edition Make Threads collection, to be sold by online fashion retailer ASOS, while Young Photographer of the Year Matthew Lloyd has scoured the UK and Ireland to capture images of local heroes for the Make Moments aspect of the campaign. All proceeds go to Peace One Day.